This concept is linked with increasing the retention rate of the content presented, and when paired with a proper sales psychology strategy, it can convert prospects into buyers. Driving EngagementĪs we learn to structure the graphical elements according to psychology and clearly understand our audience, the presentations move from common pieces of knowledge to attention-grabbers for the spectators. Content can be easily understood, and some of the guidelines in this article are ideal for breaking apart complex concepts into digestible knowledge. The primary benefit of applying the laws of UX to presentations is crafting user-friendly content that intuitively guides the spectator.
Benefits of using the Laws of UX in presentation design Content Experience
#Adobe presenter video express tutorial how to
This means presenters control how content is distributed, whereas, in web design, the user controls how to access the content with their interactions. Presentations are structured by the kind of event that hosts it, which limits the permanence they have, the capabilities of “users” (in this case, attendees) to navigate the presentation in a different format, and labeling the user as a mere spectator who may or may not have time to ask questions about unclear points. Web elements are interactive they allow the users to experience content in multiple formats, navigating according to their will and remaining on a website for as much as they like. Regarding interactivity, there are considerable differences between applying the laws of UX for web design and presentation slides. On the other hand, graphic design projects have a more restrictive application of the laws of UX, since the impact is easily perceived than what would happen with a slide design. The slides respond to the presenter’s speaking style, and even if the design is stellar, the overall response from the audience is negative in case the speaker lacks the required presentation skills for the topic. In presentations, audience engagement and timing are vital elements the presenter has to structure, accompanied by the graphical elements introduced. We can assume presentations to be a live medium, as there’s a continuous exchange between the presenter and the audience, with the slides becoming the tool that helps to forge that medium. There are, although, some differences we need to mention. In general, applying the laws of UX works similarly for either presentation design to web design, particularly graphic design – as presentation templates are usually by-products of graphic designers. How different is applying the Laws of UX to presentation design compared to Web Design and Graphic Design projects? Presenters should see the final aim of using the laws of UX as an aesthetical factor and a toolset for building remarkable communication mediums. When we speak about the context of presentations, we imply applying these UX laws to guide the slide design process, helping us define layout, text density, text or image hierarchy, and use of color or typography, among other visual aids to deliver our message better. This can fit product design, mobile application design, web design, and also graphic design projects. What do we mean by “Laws of UX” in Presentations?Īs previously stated, the Laws of UX are a set of principles and guidelines intended to create an engaging and effective user experience in multiple streams of products, services, or systems.
0 kommentar(er)
