It can affect how the viewers perceive your brand and how they interact with the company. Savvy businesspeople know the value a good logo brings to a brand. They included the likes of Chris Sacca, Adam D’Angelo, and even Twitter’s Jack Dorsey into investing a further $7 million into the Instagram project. This quick rise in popularity and the valuation put forth by the investment firm attracted private investors. In February 2011, an investment company called Benchmark Capital valued the project at $25 million. And when combined with the unique USP of the social media platform, it quickly made Instagram popular. To prevent that, Instagram encouraged its users to use specific hashtags that were relevant to the conversation. But that had one small problem – generic tags would muddle up the carefully crafted experience. To help their users find photos and other users quickly and easily, the Instagram team introduced the concept of the hashtag (#) in January 2011. decided to focus on the consumer experience, a critical factor for any product’s success. Now that they had the funding to take Instagram to new heights, Systrom and Co. Josh Riedel joined in October 2010 as a community manager, Shane Sweeney joined in as a technical engineer in November 2010, and Jessica Zollman as the brand evangelist in August 2011. They saw and appreciated the entrepreneurial streak of Systrom and invested $500000 as a seed fund into the Burbn/Instagram project.Īnd once the project gained funding, it started to attract various talents to it. In March of 2010, the duo attracted a couple of venture capitalists from Baseline Ventures and Andreessen Horowitz. However, soon the developers shifted the focus of the product towards a photo-sharing model, in order to pivot in a different direction. The app was a check-in app like foursquare. The platform resulted from an idea by Kevin Systrom and Mike Krieger, who created an app called Burbn. The name is a combination of the words Instant and Telegram, and the Instagram wordmark represents one of the world’s most well-known and profitable brands.Īs of mid-2020, the platform had over a billion active users worldwide, with accounts for women slightly higher in ratio than men. The social media phenomenon known today as Instagram is an incredible creation out of Silicon Valley. Weekly updates 1- History of the Social Media Platform Represented by the Instagram Logo We love to innovateīusinesses with new age technologies, allowing them to improve their visual Logopoppin is a graphic design agency that specializes in logo designing, webĭevelopment, video production and advanced branding services. So, without further ado, let’s take a look at how the original instagram logo with name has evolved into the social media icon it is today.
#Instagram logo professional#
But Instagram proved them all wrong.Īnd do you know the best part? While great companies that become cultural phenomenon often hire professional logo design services to create an iconic symbol, Instagram’s first logo was created in-house by co-founder Kevin Systrom. Before 2010, no one could’ve ever imagined that a social media platform based on image sharing could be worth millions. It introduced an image-based social platform that users could use to snap, modify their pictures, and tag other users.Īnd it was a huge success. Part of the Meta family today, the platform bought a unique perspective to existing social media practices. Today, we will discuss the evolution of one of the most popular social media icons – the Instagram logo. Social media platforms rely on them quite heavily to attract and engage users.
Discover How the Current Instagram Logo Evolved from its Initial ConceptĪttractive brand symbols are a requirement for every business that wants to evolve and grow.
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